The majority of advertisements on our Sites are served to you on our behalf by our third party ad serving contractors from Google /Doubleclick, Facebook, and/or Amazon. These companies may use technology and the information about your visit to our Site to serve ads to you. In the course of serving ads to you, a unique third-party cookie may be placed or recognized on your browser. For example, when you click on an advertisement, the date, the time, and the unique cookie to which the advertisement was shown is recorded.

Our third party ad serving company is authorized to use the information collected as a result of ad serving only for statistical purposes on an aggregate basis.

Brightest & Brightest also partners with analytics companies to measure: how visitors use our site, which offers visitors find of interest, and other visitor activities. To do this, Brightest & Brightest uses cookies and “Internet tags” (beacons) provided by the analytics companies. The types of information we collect may include pages you have visited, purchases you have made, and paths taken through the site.

By supplementing our records with such information, we learn things like what pages are most attractive to our visitors, which of our products most interest our customers, and what kinds of offers our customers like to see. While the analytics company logs information coming from our site, Brightest & Brightest retains full ownership of data stored by the analytics companies, and controls how that data may and may not be used.

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